As an accomplished entrepreneur--I believe in cross marketing in order to effectively reach a larger target market. HOWEVER, word of mouth always speaks the loudest & strongest.
In this era of EXTREME technology and to coin a phrase from a great song from long ago: "...........SIGN, SIGN, everywhere a SIGN..." it is my experience that marketing & advertising of "one's" business is best found by using a variety of methods. Not every person will be listening to THE radio station you choose at THE minute of THE hour, you choose to run your 30 second or 60 second ad-----not every person will purchase nor read the location in the newspaper on THE day of THE week that you chose to run your very expensive ad------------the average wage earner has become inundated with what they fondly refer to as "junk-mail" and so consider the odds of that person READING? versus TOSSING? your expensive mailer you sent out to arrive THAT week. I could go on but I'm confident you get the idea here. I have learned by trial & error and many expensive lessons in my entrepreneurial life to limit my mistakes and learn from those much wiser than myself. In doing so? I must first emphatically state this: There is not one form of paid marketing/advertising that bears the powerful weight of WORD of MOUTH or PERSONAL RECOMMENDATIONS! NONE! Don't let someone talk you into spending money that is simply not cost effective. You ask: "but Patricia? how do I get my name out there if not by some method of advertising?" to which I completely agree! Be smart, limit your expenditures by focusing your dollars on target marketing. WHO is my BUYER? Male, female? 20 years old? or 50 years old? and begin to narrow your methods by discerning WHO really is your end user? Try not to fall into the big ads that will be seen by few because your ego is what you are feeding rather than attracting a new client. Trial & error to be sure but by surrounding yourself with experienced business owners, you can truly cut down on your errors dramatically. I practice what I preach , otherwise I wouldn't write about this subject and feel confident that anyone will listen to me. One rare tool that I use and my investment is minimal at best; my risk is truly minimized and I (ME) has control over my investment dollars, is: THUMBTACK.COM I highly recommend doing your due diligence with this professional lead generating company, no matter your business. They are effective, as I mentioned above, YOU have much of the control of the business you secure, they are professional and their customer service is TOP NOTCH! Here is an example of what you will find on my link with THUMBTACK.COM.............
A moment in time is priceless. Comfort behind the lens of a camera comes natural for me. So it is my joy and honor to transform the beauty seen in one's 'mind's eye' into a photograph to keep for a lifetime.